Projects

AI health that adapts to your life.

An AI-powered health and wellness platform built for people with non-standard schedules — touring musicians, founders, athletes. Healify uses LangGraph agents to reason about your health in context: not just "sleep 8 hours" but adapting to the reality of your life. Built with React Native + Expo, NestJS, and LangGraph. Currently in beta.

Independent label and publisher, built for the long game.

A fully independent record label and publishing company founded in 2020. Heartfeldt manages Sam's own music catalog and represents a small roster of artists who align with the label's values of sustainability and creative independence. Every contract is designed to put artists first.

Backing creative-led technology companies.

An early-stage investment vehicle focused on founders who come from creative industries — music, design, film — and are now building technology. The thesis: creative entrepreneurs have an unfair advantage in product empathy, community building, and storytelling. Hello World backs the artists who became builders.

Music industry, net zero.

A 1% for the Planet member non-profit working to make the music industry carbon neutral. Started in 2018 after realizing how unsustainable touring was becoming. The Foundation funds reforestation projects, offsets tour emissions, and runs education programs on sustainable event production.

Fan engagement platform — acquired by Triller.

A SaaS platform for artists to build direct relationships with fans — exclusive content, fan clubs, merchandise, data ownership. Built as an alternative to platform dependency. Acquired by Triller in 2022. The Fangage journey proved the thesis that artists understand their audience better than any third-party platform.